Free Resource

📋 12-Point Website Health Checklist

Audit your website in 15 minutes — check every box that applies

Go through each item below. If you can honestly check the box, great — your site is in good shape there. If you can't, that's an opportunity to improve. Your score updates automatically.

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📱 Mobile Experience
1. My site looks good and is easy to use on a phone
Open your site on your phone. Can you read text without zooming? Are buttons easy to tap?
2. Google says my site is "Mobile-Friendly"
Test at search.google.com/test/mobile-friendly — if it fails, you're losing 60% of visitors.
3. My site doesn't show "Not Secure" warnings in the browser
Look at your address bar. If it says "Not Secure" or shows a ⚠️, visitors don't trust you.
4. My phone number is clickable (tap-to-call)
On mobile, tapping your phone number should start a call. Missing this = lost customers.
Speed & Performance
5. My site loads in under 3 seconds
Test at pagespeed.web.dev. 53% of visitors leave if it takes longer than 3 seconds.
6. My images don't make the page jump while loading
If content shifts around as images load, it's a bad user experience (Google penalizes this).
7. My site works fast even on slow 3G connections
Many of your customers have slow data. Test with Chrome DevTools → Network → Slow 3G.
🔍 Search Visibility (SEO)
8. My business shows up when I Google what I do + my city
Try "[your service] [your city]". If you're not on page 1, customers can't find you.
9. My site has proper title tags and descriptions on every page
View page source and search for <title> and <meta name="description">. Missing = invisible to Google.
🎯 Conversion & Trust
10. Visitors can tell what I do within 5 seconds
Show your site to a friend for 5 seconds. Can they say what you do and who you serve?
11. There's a clear "call to action" above the fold
Without scrolling, can a visitor see how to contact/book/buy? If not, they leave.
12. I have a contact form or booking system on my site
If people can only reach you by phone, you're losing the 70% who prefer to message first.