✦ Our Work

Websites That Actually Work

Don't take our word for it — see the real transformations. Slower-than-molasses sites became lightning-fast. Broken mobile layouts became gorgeous on every screen. Ghosted visitors became paying customers.

View Case Studies → Before & After
100+
Websites Delivered
<1.5s
Avg Load Time
+87%
Avg Conversion Lift
98/100
Avg Lighthouse Score
Visual Transformations

Before & After

Slide to see the difference. Same business, same brand — transformed from slow and broken to fast and beautiful.

Bella Cucina restaurant website BEFORE redesign — slow, outdated, broken mobile layout Bella Cucina restaurant website AFTER redesign — modern, fast, mobile-first design
BEFORE
AFTER

Bella Cucina

Italian Bistro • Asheville, NC

Load Time
6.2s → 1.1s
Reservations
+180%
Mobile Score
23 → 100
Sarah Mitchell Photography website BEFORE redesign — tiny images, 8 second load time Sarah Mitchell Photography website AFTER redesign — elegant full-width gallery, lazy loading
BEFORE
AFTER

Sarah Mitchell Photography

Portrait & Wedding • Greenville, SC

Load Time
8.0s → 1.4s
Bookings
+150%
Bounce Rate
73% → 38%
Oak and Clay artisan shop website BEFORE redesign — cluttered, slow checkout Oak and Clay artisan shop website AFTER redesign — clean, modern e-commerce layout
BEFORE
AFTER

Oak & Clay

Handmade Goods • Knoxville, TN

Mobile CVR
+90%
Avg Order
+25%
Page Size
8MB → 0.8MB
Iron Forge Fitness website BEFORE redesign — outdated, no mobile layout, broken lead form Iron Forge Fitness website AFTER redesign — modern, energetic, conversion-optimized lead capture
BEFORE
AFTER

Iron Forge Fitness

Personal Training • Chattanooga, TN

Lead Forms
+200%
Lighthouse
37 → 98
Mobile Traffic
31% → 68%

💡 Hover (desktop) or tap (mobile) each card to see the transformation

Deep Dives

Case Studies

The challenges, the process, and the results — in detail.

CASE STUDY 01 Restaurant • 5-Day Redesign

Bella Cucina: From 6-Second Load Time to 180% More Reservations

Bella Cucina restaurant website redesign — modern Italian bistro homepage with online reservation system

The Challenge

Bella Cucina's old website was built in 2016 on a clunky WordPress template. It took 6.2 seconds to load, the menu was a blurry PDF, the online reservation link was broken, and on mobile phones the text was unreadable. Owner Marco was losing dinner reservations to competitors with faster sites.

Our Solution

  • ✓ Complete redesign with mobile-first approach
  • ✓ Interactive menu with filterable categories (antipasti, pasta, mains, desserts)
  • ✓ Integrated OpenTable reservation widget
  • ✓ Click-to-call phone button + Google Maps directions
  • ✓ Optimized hero photo (2.1MB → 89KB WebP)
  • ✓ Schema.org Restaurant markup for Google rich snippets

The Results (90 Days)

6.2s → 1.1s
Load time (82% faster)
+180%
Online reservations
23 → 100
Google mobile score
+45%
Google Maps calls

"My old website was embarrassing. Customers literally told me they couldn't read the menu on their phones. After Alpha Seed rebuilt it, reservations poured in. The site loads before they even finish pulling out their credit card. Best money I've spent on this restaurant."

Marco Bellini — owner of Bella Cucina restaurant
Marco Bellini
Owner, Bella Cucina • Asheville, NC
CASE STUDY 02 Photography • 4-Day Redesign

Sarah Mitchell Photography: 8-Second Slideshow to 150% More Bookings

Sarah Mitchell Photography website redesign — elegant full-width gallery with lazy loading

The Challenge

Sarah's portfolio site loaded massive 12MB RAW photos directly in the browser. Every page took 8+ seconds. The gallery was a cramped 3-column grid on mobile. Bounce rate was a brutal 73% — brides were leaving before seeing a single photo.

Our Solution

  • ✓ Lazy-loading gallery — photos load as you scroll, not all at once
  • ✓ Multi-format image pipeline: WebP (modern browsers) + JPEG (fallback)
  • ✓ Full-width immersive portfolio layout (one photo per scroll on mobile)
  • ✓ Client proofing gallery integration (Pixieset)
  • ✓ Inline booking inquiry form with date picker
  • ✓ Testimonial carousel with real client photos

The Results (60 Days)

8.0s → 1.4s
Load time (82% faster)
+150%
Booking inquiries
73% → 38%
Bounce rate
4:12
Avg time on page (was 0:47)

"As a photographer, my portfolio is everything. My old site had tiny images and took 8 seconds to load. Alpha Seed built me a beautiful gallery with lazy loading and my bookings jumped 150%. Best investment I've made for my business."

Sarah Mitchell — portrait and wedding photographer
Sarah Mitchell
Portrait & Wedding Photography • Greenville, SC
CASE STUDY 03 E-commerce • 7-Day Redesign

Oak & Clay: Handmade Shop With 90% Better Mobile Checkout

Oak and Clay artisan e-commerce website redesign — clean product grid with smooth checkout

The Challenge

Oak & Clay sells handmade ceramics and woodwork. Their old Shopify theme was bloated with apps — 8MB page weight, 15 HTTP requests per page, and a checkout that required zooming and pinching on mobile. 67% of carts were abandoned on phones.

Our Solution

  • ✓ Stripped 12 unnecessary Shopify apps, replaced with lightweight custom code
  • ✓ One-page mobile checkout with Apple Pay / Google Pay integration
  • ✓ Product image optimization: 3MB PNGs → 120KB WebP with zoom-on-hover
  • ✓ Sticky add-to-cart bar on mobile (always visible while scrolling)
  • ✓ Trust badges + reviews carousel near checkout button
  • ✓ Product schema markup (price, availability, reviews in Google)

The Results (90 Days)

+90%
Mobile conversion rate
+25%
Average order value
8MB → 0.8MB
Page weight (90% smaller)
67% → 31%
Mobile cart abandonment

"We were about to give up on online sales — it felt like every customer abandoned their cart on mobile. Alpha Seed rebuilt the entire shopping experience. Now people check out with Apple Pay in two taps. Our December was the best month we've ever had."

Lisa Chen — co-founder of Oak and Clay handmade goods
Lisa Chen
Co-founder, Oak & Clay • Knoxville, TN
CASE STUDY 04 Fitness Coaching • 5-Day Redesign

Iron Forge Fitness: From Broken Lead Form to 200% More Sign-Ups

Iron Forge Fitness website redesign — energetic, conversion-focused personal training site

The Challenge

Coach James built his site himself on Wix in 2019. It worked... barely. The "Free Consultation" form silently failed on mobile (he didn't know for 8 months). The site scored 37/100 on Lighthouse. No SEO whatsoever — he was invisible on Google. He was getting 1-2 leads per month, mostly word of mouth.

Our Solution

  • ✓ Bold, energetic redesign with transformation photos front and center
  • ✓ 2-step lead form: 1) Goals + 2) Contact (reduced friction, increased completion)
  • ✓ Pricing transparency: 3 package tiers visible without "call for pricing" friction
  • ✓ Before/after client transformations carousel with real results data
  • ✓ Local SEO: "personal trainer [city]" + HealthAndBeautyBusiness schema
  • ✓ WhatsApp click-to-chat button for instant questions

The Results (90 Days)

+200%
Lead form submissions
37 → 98
Lighthouse performance
#3
Google rank for "personal trainer"
1-2 → 8-12
Monthly leads

"I didn't even know my contact form was broken for 8 months. That alone cost me probably 30 clients. Alpha Seed didn't just fix my website — they built me a lead generation machine. I went from begging for referrals to having people find ME on Google."

James O'Brien — certified personal trainer and founder of Iron Forge Fitness
James O'Brien
Certified Personal Trainer, Iron Forge Fitness • Chattanooga, TN
Specializations

Industries We Transform

We're not generalists. We specialize in local businesses with specific needs.

Restaurants & Cafés

Online menus, reservation systems, click-to-call, Google Maps integration, and food photography optimization.

  • ✓ Interactive digital menus
  • ✓ Online ordering / reservations
  • ✓ Google Business Profile sync

Photographers

Lazy-loading galleries, client proofing integration, booking inquiry forms, and portfolio showcases that load fast.

  • ✓ Full-width immersive galleries
  • ✓ Pixieset / ShootProof integration
  • ✓ Smart image compression (WebP)

Artisans & Makers

E-commerce that doesn't bloat. Smooth mobile checkout, product schema, and trust-building design for handmade goods.

  • ✓ Apple Pay / Google Pay checkout
  • ✓ Product rich snippets
  • ✓ Inventory sync (Shopify-lite)

Fitness & Coaching

Conversion-focused lead capture, transformation showcases, pricing transparency, and local SEO for trainers.

  • ✓ Multi-step lead forms
  • ✓ Before/after transformation sliders
  • ✓ WhatsApp / SMS click-to-chat

Professional Services

Law firms, accountants, consultants. Trust-building design, appointment scheduling, and professional credibility signals.

  • ✓ Confidential intake forms
  • ✓ Calendly scheduling
  • ✓ Attorney / CPA bios + credentials

Home Services

Plumbers, electricians, cleaners. Service area pages, instant quote forms, and review integration for local trust.

  • ✓ Service area SEO pages
  • ✓ Emergency click-to-call
  • ✓ Review badges + testimonials

Our Average Performance Metrics

Measured with Google Lighthouse & PageSpeed Insights across all delivered projects

98
Performance
99
Accessibility
98
Best Practices
100
SEO

Scores are averages across all websites delivered in 2024-2025. Individual results vary by project scope and content.

Questions

Frequently Asked

How long does a website redesign take?
Most website redesigns are completed in 5-7 business days. Smaller sites (1-5 pages) can be done in as little as 3 days, while larger projects with e-commerce or custom functionality may take 2-3 weeks. We provide a precise timeline in your custom quote. Get an instant estimate →
Will my new website work on mobile phones?
Absolutely. Every website we build is mobile-first and fully responsive. Over 60% of web traffic comes from mobile devices, so we design for phones first, then enhance for larger screens. All our sites pass Google's mobile-friendly test and score 90+ on mobile Lighthouse audits.
Can you redesign my existing website or do I need a new one?
We can do either. If your existing site has good content and structure, a redesign can refresh the look and improve performance. If your site is on an outdated platform (like old Wix or Weebly), we may recommend migrating to a modern setup. We'll assess this during your free audit and recommend the most cost-effective path.
Do you provide the website content and images?
We can help with content writing and stock photography as part of any package. For best results, we recommend you provide your own photos of your business, products, or team — this makes your site authentic and unique. We optimize all images for fast loading (typically reducing file size by 80-90% without visible quality loss).
Will I own my website after it's completed?
Yes, 100%. Unlike some platforms that lock you in, you own all the code, content, and design files. You're free to host anywhere, make changes yourself, or hire anyone to modify it. We believe ownership is non-negotiable. See what's included →
How much does a website redesign cost?
Our website redesign packages start at $499 for a Starter package (up to 5 pages), $999 for Professional (up to 10 pages + advanced features), and $1,999 for Premium (full custom build). Maintenance plans start at $49/month. Use our quote calculator → for an instant personalized estimate.

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